Context
Lee's Charming Noodles is a Chinese restaurant
in Dublin that has been serving delicious authentic food since 2005. They have a diverse menu of classic dishes and a speciality in hand-pulled noodles. This brief tasked me to rebrand the restaurant and come up with a new name.
in Dublin that has been serving delicious authentic food since 2005. They have a diverse menu of classic dishes and a speciality in hand-pulled noodles. This brief tasked me to rebrand the restaurant and come up with a new name.
Challenge
How might we modernise the brand visuals while staying true to the authentic roots so that we appeal
to new diners without alienating loyal customers?
to new diners without alienating loyal customers?
